Build-A-Bear Workshop (BBW) 2012年年度报告「NYSE」.pdf

1、2012 ANNUAL REPORTBuildingOurfutureBuild-A-Bear Workshop is synonymous with fun,creativity and self-expression,and we are the leader in experiential retail.In 2012,we opened six newly imagined stores that feature a bold new design.The heightened experience in these stores merges our hands-on bear-ma

2、king experience with modern technology central to how todays generation of kids play.We have seen strong Guest response,and sales have exceeded expectations in these stores.In 2013,we plan to open approximately 25 additional locations in this new format.Choose MeLove MeHear MeStuff MeThe heart of ou

3、r businessremains the sameReleased 03/15/131+1=10 Our partnerships demonstrate our belief that 1+1=10.That means that it has to be a win forus,a win for our partners and the biggest WOW for our Guests.In 2012,we celebrated our fourth promotionof McDonalds HAPPY MEAL toys.We also partnered with some

4、of the most popular brands in fashion andentertainment like Hello Kitty,Twinkle Toes and Hot Lights by SKECHERS,The Avengers by Marveland pop singer,Cody Simpson,all relevant to our target tween-aged Guests.CONNECTiNg wiTh OUR gUEsTs Weve brought the same qualities that parents value and kids love a

5、bout aBuild-A-Bear Workshop store into the digital space to create a completely modern way to play.With over 2.4 millionfans on Facebook,nearly 40,000 followers on Twitter,over 1.2 million downloads of the Build-A-Bear mobileapp and over 30,000 cards sent on Red Stamp,Build-A-Bear Workshop has a ver

6、y strong social media presence.iT TAkEs A ViLLAgE Building on our tradition of listening to our Guests,we enlisted some very specialfriends to help with our new store design our Cub Advisors.This group of children and their parentsworked closely with our team,testing the new stations and providing s