1、Read the online Annual Report at Report 2012Read the online Annual Report at American Tobacco Annual Report 2012References in this publication to British American Tobacco,we,us,and our when denoting opinion refer to British American Tobacco p.l.c.and when denoting tobacco business activity refer to
2、British American Tobacco Group operating companies,collectively or individually as the case may be.Proud history,bright futureBritish American Tobacco is a leading tobacco group,with brands sold in around 180 markets.We employ more than 55,000 people and,with over 200 brands in our portfolio,we make
3、 the cigarette chosen by one in eight of the worlds one billion adult smokers.Founded in 1902,our Group of companies traded through the turbulence of the 20th century,including wars,revolutions and nationalisations.The Group was first listed in 1912,and today we are one of the top 10 companies liste
4、d on the London Stock Exchange and feature in the Fortune 500.We have also had a secondary listing on the JSE Limited in South Africa since 2008.We hold robust market positions in each of our four regions Americas;Asia-Pacific;Eastern Europe,Middle East and Africa;and Western Europe and we are leade
5、rs in more than 60 markets.Our approach to marketing is second to none in our industry,in brand building,innovation and responsibility.Our companies adhere strictly to the high standards of our voluntary marketing principles.In 2012,our subsidiaries enabled governments worldwide to gather more than
6、30 billion in duty,excise and sales taxes on our products,more than seven times the Groups profit after tax.We play a significant role in local communities around the world.In many countries we are a top employer and the company of choice for people in all areas of our business.We have 44 cigarette