英美烟草集团British American Tobacco plc (BATS) 2011年年度报告「LSE」.pdf

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5、o page 10Asia-Purope,Middle Easta(EEMEA)tegy s designed vision of dership of tho industry aild shareholed on growtoductivity an winning hat acts all times.ore informatione go to page he nd,der th,nd 2601British American TobaccoAnnual Report 2011Corporate governanceFinancial statementsOther informati

6、onBusiness review Contents Directors report Business review 02 From the Chairman 04 Results at a glance 05 Chief Executives review 08 Global market overview 10 Our strategy 11 Our business model 12 Strategic review 22 Measuring our performance 26 Chief Operating Officers review Regional review 28 As