1、i2025 Consumer Products Industry Outlook2025 Consumer Products Industry OutlookSpending while saving:Pricing headwinds lead companies to look elsewhere for profitable growthDeloitte Consumer Industry Center2025 Consumer Products Industry OutlookTable of contents02.Introduction04.Why higher prices ma

2、y no longer be the solution06.2025 moves:Pulling different levers for profitable growth15.Moving into the year ahead16.Methodology 19.Endnotes2Price,volume,and mix are the basic factors that must be balanced to achieve profit-able growth.Its a simple yet intercon-nected formula consisting of the pri

3、mary determinants of revenue(price x volume)and gross profitability(associated with the margins made on the underlying product mix sold).Of course,countless other factors influence how each of the three components contributes to performance in any given year,but price,volume,and mix are at the core.

4、Two years ago,we discussed how balancing that formula had become a lot more complicated.1 With major demo-graphic,political,environmental,technological,and cultural shifts underway,consumer preferences have become increasingly divergent.2 As brands work to keep pace with a transforming consumer base

5、,getting price and product right,and doing so profitably,is becoming more difficult.3 Consumer products companies have had to invest more to maintain relevancy with diverse groups4 while simultaneously finding ways to improve efficiency and free up resources.This challenge has not eased.Last year,as

6、 pricing power started to become more limited,some companies shifted to volume as a driver of growth.They increased advertising and discounts,to a greater or lesser degree,but neglected other volume levers,5 and not all achieved the results they sought.As 2024 came to an end,the push for more volume