周大福：20202021中期報告.pdf

1、CORPORATE PROFILE企 業 簡 介周大福珠寶集團有限公司（集團；香港聯交所股份代號：1929）於2011年12月在香港聯合交易所主板上市，以成為全球最值得信賴的珠寶集團為願景。集團標誌性品牌 周大福 創立於1929年，廣獲認同為信譽及正貨的象徵，並以產品設計、品質與價值聞名。集團及其標誌性品牌的成功，從過去90多年的悠久歷史，體現出對創新和工藝的持久堅持，以及恒久抱持的核心價值 真誠永恒。周大福憑藉差異化策略在不同顧客群的市場穩步發展，並提供貼身的消費體驗。透過提供多元化的產品、服務和銷售渠道，滿足其不同人生階段的需要。集團的差異化品牌策略以周大福旗艦品牌為核心，並相繼推出針對性

2、的零售體驗，以及HEARTS ON FIRE、ENZO、SOINLOVE與MONOLOGUE等其他個性品牌，每個品牌都承載著不同顧客群的生活態度和個性。集團借助以客為本的重點及其策略為基礎，實踐業務可持續增長的承諾，致力於業務、員工和文化方面推動長遠的創新發展。發展成熟的靈活業務模式是推動集團可持續增長的一大優勢，在整個價值鏈中支持集團追求卓越，以及延伸商機至不同社區和全球的行業合作夥伴。集團擁有龐大的零售網絡，遍及大中華、日本、韓國、東南亞與美國，並經營發展迅速的電子商務業務，能有效地執行線上線下策略，在現今的全渠道零售環境下成功突圍而出。Chow Tai Fook Jewellery Gr

3、oup Limited(the“Group”;SEHK stock code:1929)was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011.The Groups vision is to become the most trusted jewellery group in the world.Founded in 1929,the Groups iconic brand“CHOW TAI FOOK”is widely recognised for its trustworthiness

4、 and authenticity,and is renowned for its product design,quality and value.A long-standing commitment to innovation and craftsmanship has contributed to the Groups success,along with that of its iconic retail brand,and has been embodied in its rich 90-year heritage.Underpinning this success are our

5、long-held core values of“Sincerity Eternity”.The Groups differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities,as well as customers different life stages.Offering a wide variety of products,serv

6、ices and channels,the Groups brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences,and other individual brands including HEARTS ON FIRE,ENZO,SOINLOVE and MONOLOGUE.The Groups commitment to sustainable growth is anchored in its customer-centric focus and strategie