周大福：2021年報.pdf

1、Chow Tai Fook Jewellery Group Limited(the“Group”;SEHK stock code:1929)was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011.The Groups vision is to become the most trusted jewellery group in the world.Founded in 1929,the Groups iconic brand“CHOW TAI FOOK”is widely recognis

2、ed for its trustworthiness and authenticity,and is renowned for its product design,quality and value.A long-standing commitment to innovation and craftsmanship has contributed to the Groups success,along with that of its iconic retail brand,and has been embodied in its rich 90-year heritage.Underpin

3、ning this success are our long-held core values of“Sincerity Eternity”.The Groups differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities,as well as customers different life stages.Offering a wid

4、e variety of products,services and channels,the Groups brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences,and other individual brands including HEARTS ON FIRE,ENZO,SOINLOVE and MONOLOGUE.The Groups commitment to sustainable growth is anchored in its customer-c

5、entric focus and strategies,which are in place to promote long-term innovation in business,in people and in culture.Another asset underpinning sustainable growth is a sophisticated and agile business model.This supports the Group by fostering excellence and extending opportunities along the entire v

6、alue chain to communities and industry partners across the world.With an extensive retail network in Greater China,Japan,Korea,Southeast Asia and the United States,and a fast-growing e-commerce business,the Group is implementing effective online-to-offline(“O2O”)strategies to succeed in todays omni-