1、IBM Institute for Business Value|Research InsightsAutomotive 2035Taking the pole position for software-defined success2A new software-centric paradigm demands automakers rethink how they operate and serve customers.As automakers become more connected,predictive,automated,and intelligent,IBM can help

2、 them modernize,optimize,and innovate faster.Applying governed AI for insights and automation,combined with a hybrid cloud strategy and zero-trust security,automakers can update and upgrade to keep pace with the constant evolution of vehicles.For more information,please visit: to the fourth edition

3、of our Automotive 20 xx series,Automotive 2035,where we explore the expectations of more than 1,200 global industry executives as they consider the era of software-defined vehicles.In our Automotive 2030 report,we witnessed the industrys acceleration toward digital reinvention,with operations realig

4、ned around digital capabilities and digital experiences to redefine brand value.Looking ahead to 2035,the transformation deepens with the industry poised to embrace a software-defined future.In collaboration,the Alliance for Automotive Innovation(AAI),Amazon Web Services(AWS),Red Hat,and IBM examine

5、 the profound implications of this transition.As vehicle electrification progresses further,so will advancements in sustainable mobility.To gain a competitive edge,automakers will be building deeper digital experiences that tap into the vehicle control domain,transforming the way we interact with ou

6、r cars.And they will be shifting their long-standing business model,moving away from traditional car sales toward recurring digital revenue models.These are consequential changes that require careful navigation.At AAI,AWS,Red Hat,and IBM,we are not just observers of this transformation;we are active