CMX：2021年社区行业报告（英文版）（52页）.pdf

1、cmXBevyPowered byB20COMMUNITY21INDUSTRYREPORTCMXHUB.CO M#page#2021 Community Industry ReportExecutive SummaryBest，David SpinksFounder of CMX，and VP of Community at Bevy02OCMX.POWEREDBYBEVY#page#2021 Community Industry ReportTable of Contents06.About the Report32.COVID-19&Virtual EventsCommunity Stra

2、tegyMethodologyCommunity InvestmentRespondent SnapshotVoices of the CommunityCompany BreakdownDemographicsThe Rise of Virtual EventsVirtual Events are Here to Stay11.The State of communityVirtual Event Platforms & ToolsProgramsCommunities are Maturing42.Diversity，Equity andInclusionCommunity Teams a

3、re GrowingDiversity in the CommunityCommunities are ScalingIndustryCompanies Recognize CommunityCommunity PoliciesValueTaking a StanceTop Frustrations for CommunityProfessionals47.Whats Next？21.Measuring the Value ofRecommendations For YourCommunity2021 Community StrategyDefining Community Value51.A

4、cknowledgementsThe Most Popular MetricsQuantifying the Value of CommunityCommunity PlatformsCMX.POWERED BYBEVY04#page#2021 Community Industry R3BevyBevy was born out ofa realization that the currenttech stack for managing communities wascumbersome and that virtual event platforms arentsoving forthe

5、engagement gap and Zoom fatigueBook a demol05CCMX.POWEREDBYBEVY#page#About ThisReportMethodologyBewGrazittiHappily.io20172020，06CMX.POWEREDBYBEVY#page#2021 Community Industry ReportAbout This ReportRespondent SnapshotHow long have you been workingWhich job title best describes yourrole？in community？

6、Sample Size:503（95%ofRespondents）Sample Size:527（Al Respondents）Associate18922%Specialist9+Years50%Manager41948Years14%Director29%13YearsSr.Director，VP8%1Year8%or Executive5%Founder5%Other-writeInM007OCMX.POWEREDBYBEVY#page#2021 Community Industry ReportAbout