1、Contents CONTENTS 04 THE VIEW FROM GP BULLHOUND 06 RECAP OF 2020 PREDICTIONS 08 TECHNOLOGY PREDICTIONS 2021 10 PREDICTION 1 Education in the 21st century 12 PREDICTION 2 The new patient-doctor relationship 14 PREDICTION 3 I want it NOW e-commerce 16 EXPERT VIEW Ruslan Fazlyev, Ecwid 18 PREDICTION 4
2、The next social network 20 PREDICTION 5 Consumers taking control of privacy 22 PREDICTION 6 Survival of the fittest 24 EXPERT VIEW Lindsay Cook, FitOn 26 PREDICTION 7 Cash is no longer king 28 PREDICTION 8 The future of work 30 PREDICTION 9 Martech all-in on customer experience 32 EXPERT VIEW Lindsa
3、y Willott, Customer Thermometer 34 PREDICTION 10 Epics ultimate battle royalewith Apple 36 A LOOK BACK AT PAST PREDICTIONS 40 METHODOLOGY 45 DISCLAIMER 3 THE VIEW FROM GP BULLHOUND In its fourteenth year, our Technology Predictions report analyses how the latest trends and the leading visionaries in
4、 these ecosystems are shaping our future. Our methodology in selecting the coming years predictions is shaped directly by our experience in working with the worlds leading entrepreneurs and cutting-edge technologies, balanced with unique market insight gathered across our global network. Perhaps dif
5、ferent than in recent years, given that we have not experienced this type of market volatility since 2008- 2009, we expect the predictions we feature for 2021 to accelerate at an even more rapid pace due to the nature of the drivers around public health risk and societal shifts emanating from the CO
6、VID-19 pandemic. The ultimate winner today is the consumer. From online shopping, payments and fitness, to how companies are fighting to understand and retain us, technology is keeping companies alive and perhaps permanently changing our behaviour patterns. We expect sustained and even increasing de