任仕达：2018中国雇主品牌调研报告（英文版）(43页).pdf

1、employer brand research 2018 country report china. content. introduction1 country results2 sector insights3 top employers4 deep dive5 methodology6 |2 randstad 2018 | employer brand research 2018, country report china. | introduction. 3 randstad 2018 | employer brand research 2018, country report chi

2、na. | | why employer branding matters. Companies with positive brands get twice as many applications as companies with negative brands, and they spend less money on employees.1 agree that alignment of personal values with a companys culture is a key factor in their satisfac- tion working there.3 of

3、candidates research companies on social media before applying.5 millennials and minorities agree that being part of the right company culture really matters to them.3 of candidates say they wouldnt work for a company with a bad reputation even with a pay increase.1 of workforce leaders agree that a

4、strong employer brand has a significant impact on their ability to hire great workforce.2As people work for cultures, not companies, their perception of you as an employer is of paramount importance. Both recruiters and candidates cite company culture as one of the most important determinants in emp

5、loyer choice. Also, if your culture is transparent: candidates actively research the culture of companies to understand if theyll fit. If candidates see positive employee and candidate experiences on review sites, they feel more confident submitting their resume and making a career move. joined a co

6、mpany specifically because of cultural fit.3 have left a company specifically because of its culture.3 companies with bad reputations pay 10% more per hire.4 50%80% 96%62%88%87%80% 4 randstad 2018 | employer brand research 2018, country report china. the employer brand roadmap. | audit current emplo