任仕达：2018全球雇主品牌调研报告（英文版）(53页).pdf

1、employer brand research global report 2018. content. executive summary 1 what do workers want 2 switching behavior 3 sector attractiveness 4 appendix 5 randstad 2018 | employer brand research 2018, global report 2 | | executive randstad 2018 | employer brand research 2018, global report 3 summary. |

2、 | executive summary. the power of the randstad employer brand research to help you win the war for talent. Now more than ever, an employers reputation is critical to attracting the right talent. In the 2018 Randstad Employer Brand Research, an exhaustive survey of 175,000 working- age adults in 30

3、countries about their employment preferences, we see shifts in attitudes that indicate workers want more than just an attractive salary and benefits. A good work-life balance, career growth opportunities and flexible work arrangements are increasingly important qualities they seek in a potential emp

4、loyer. randstad 2018 | employer brand research 2018, global report 4 | | executive summary. randstad 2018 | employer brand research 2018, global report 5 An employer brand perceived to offer these prized qualities is critical during these times of talent scarcity. Workers want to know they can count

5、 on their companies to help achieve a sense of purpose in their jobs, grow professionally and provide inspiration for their long-term goals. Especially to the Millennial generation, an organizations intangible qualities such as its mission and culture can also play a huge role in winning high-qualit

6、y workers. | | executive summary. Our research also reveals that what attracts workers to an employer may not always be the reasons for them to stay. Even though compensation remains the most important consideration when choosing an employer, its impact is less of a factor in the decision to stay. I