Omnia：2018年英国零售定价报告（英文版）(21页).pdf

1、Retail Pricing Wars A report on UK retailer pricing strategies Research by Omnia Retail l December 2018 For UK retailers, pricing is more important than ever before. Consumers can now research and compare products easily so, when picking which retailer to shop with, they will often look at price ahe

2、ad of place, people and even product. To stand out, many retailers mistakenly conflate offering consumers the “best” prices with simply offering the lowest compared to their competition a damaging false economy, which can greatly diminish margins and overall profitability. More concerningly, some re

3、tailers underestimate the importance of price and simply do not monitor prices at all. Retail brands that ignore such a key competitive advantage risk of falling out of touch with a rapidly-shifting market. Of course, constant price monitoring and modification can be an onerous task. After all, the

4、average retailer now needs to consider millions of pricing decisions daily to keep up, and many retailers simply do not have the time to monitor pricing as much as they should. Thus, we often see pricing strategies that are ineffective, not fit-for-purpose or even absent altogether. We need to think

5、 on how to price more intelligently; not about taking part in a damaging price war which merely takes into account external factors such as competitor pricing - but rather about taking a broader view of the market as a whole. This means considering a range of factors both external and internal, such

6、 as ongoing commercial strategy, inventory levels and stock purchase prices. Its high time we paid more attention to the cost of unintelligent pricing. Its time for a change. Foreword from Sander Roose Founder and CEO 2 Omnia Retail is led by founder and CEO Sander Roose, who has more than 15 years