Ofcom：2018年儿童和父母媒体使用情况和态度调查报告（英文版）.pdf

1、Children and parents: Media use and attitudes report 2018 Making sense of media Published 29 January 2019 1 Overview This report (and the accompanying annexes) examines childrens media literacy. Ofcoms definition of media literacy is the ability to use, understand and create media and communications

2、 in a variety of contexts. The report is a reference for industry, stakeholders and the general public. The Communications Act 2003 placed a responsibility on Ofcom to promote, and to carry out research in, media literacy. This report on children and parents contributes to Ofcoms fulfilment of this

3、duty. Drawing largely on our quantitative Children and Parents Media Literacy Tracker, the report provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as detailed information about media access and use by young children aged 3-4. The

4、 report also includes findings relating to parents views about their childrens media use, and the ways that parents seek or decide not to monitor or limit use of different types of media. This report also draws on several other research sources, detailed in the annex, to provide an overarching narra

5、tive on childrens media experience in 2018. Key findings TV sets and tablets dominate device use, but time spent watching TV on a TV set (broadcast or on demand) is decreasing The viewing landscape is complex, with half of 5-15s watching OTT television services like Netflix, Amazon Prime Video and N

6、ow TV YouTube is becoming the viewing platform of choice, with rising popularity particularly among 8-11s. Within this, vloggers are an increasingly important source of content and creativity Online gaming is increasingly popular; three-quarters of 5-15s who play games do so online Social media can