ATKearney：2018年高管报告(24页).pdf

1、12018 Views from the C-Suite: Rising to the Challenge Rising to the Challenge 2018 Views from the C-Suite An Annual Survey of Global Business Executives Executives assume a broader leadership role amid geopolitical tensions, technological disruption, and economic uncertainty. When we introduced View

2、s from the C-Suite three years ago, we aimed to capture the aggregate knowledge of global executives about the broad array of issues they face every day. Technologyboth the positives and negativesand geopolitics have consistently been front of mind in recent years. However, this annual view from the

3、 C-suite is revealing not only in terms of the opportunities and challenges that executives see, but also those they do not see. For example, we noticed a disconnect in executives outlook last year. They were very concerned about geopolitical instability, but at the same time, they were bullish abou

4、t the macroeconomic outlook. At the time, we disagreed with this sanguine assessment that geopolitical tensions would not affect the global economy. And this contradiction appears to have been reconciled in this years results. There is growing doubt among the global C-suite that strong macroeconomic

5、 performance can coexist with rocky geopolitics. In fact, executives now point to a weakening global economy as one of the most profound challenges in the external environment in which they operate. And most are bearish about the economic outlook in North America, current strong US economic performa

6、nce notwithstanding. The results this year are less clear when it comes to the future course of globalization. Although almost two-thirds of executives believe globalization will decline over the next 12 months, fewer than one in four point to diminishing globalization as a top external challenge. W