GP Bullhound：2017亚洲对欧洲科技领域投资报告（40页）.pdf

1、Important disclosures appear at the back of this report GP Bullhound LLP is authorised and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRA Dealmakers in Technology Horizons ASIAN Dealmakers in Technology 04 Executive Summary 06 THE VIEW FROM GP BULLHOUND Per Lindto

2、rp, GP Bullhound 08 Chapter 1: Regional Dynamics: Asian Buyers do not simply pay lip service to them. We chose to launch Skyscanner Japan, our joint venture with Yahoo! Japan, to tap into the third largest travel market in the world. The expansion posed a straightforward opportunity for growth and Y

3、ahoo! Japan offered an ideal partner with over 65 billion page views a month it is the dominant search engine in the country. It was, however, the softer, cultural side of overseeing the expansion into Japan that taught me the most about doing business in Asia. There is a phrase that was made popula

4、r by lean production and management book The Toyota Way, from the aforementioned Japanese car manufacturing giant. It is genchi genbutsu, which roughly means actual place, actual thing, or go and see for yourself. In the Toyota respect, it applies to the manufacturing floor, but the same principle c

5、an apply to many areas of business. If you are the person who has been tasked for expanding your business in a particular Asian market, there is no substitute for going there, seeing and experiencing the market for yourself. Simply transplanting a Western-created product and expecting it to work as

6、successfully in vastly different markets across Asia is both nave and the first step to failure. Instead, you must go and observe local consumer behaviours, understand how your product or service should be tailored to best serve local needs. For example, many Asian markets are mobile first, and some