2020年网红市场报告：网红市场的增长趋势 - Linqia（英文版）（17页）.pdf

1、 2020 Linqia, Inc. All rights reserved. The State of Infl uencer Marketing 2020 Influencer Marketing Grows Up 2020 Linqia, Inc. All rights reserved. 2 Infl uencer marketing is no longer the hot young thing making a splash on the party scene. Its a more mature, savvier grown-up strategy now, with the

2、 know-how and skills to help brands connect in meaningful ways with their target demographic. 40% of marketers ran 6 or more campaigns in 2019, and 57% said there were going to increase their budgets in 2020. Last year, influencer marketing joined the big leagues, as both budgets and frequency of ca

3、mpaigns increased. Additionally, the breadth of influencers and tools for measurement enabled brands to initiate smarter activations with more visibility. More campaigns were run and with a wider variety of influencers. In 2020, well see more growth, deeper impact, and greater reach thanks to a wide

4、 range of influencers across a wide range of platforms. Theres still plenty of room to learn and grow, and this year will bring more accuracy in measurement and an increase in transparency. Overall, 2020 will be more sophisticated, more thoughtful, more strategic, and more transparent. How so? Keep

5、reading to find out. 2020 Linqia, Inc. All rights reserved. 3 Marketers are running more influencer marketing campaigns, and a higher percentage are always on. Nearly 20% ran 6 or more influencer marketing campaigns in 2019, and almost 20% of the total campaigns were always-on. In 2018, marketers wh

6、o ran 11-15 campaigns accounted for 3%; in 2019, that number jumped to 9%. Overall, marketers are doubling down on influencer marketing. Almost 90% of marketers surveyed ran multiple influencer marketing campaigns. When looking at budgets, 11% to 25% are planning to spend over 40% of their digital m