Code Brew Labs：2020年全球电子商务市场研究报告（英文版）（38页）.pdf

1、THE ECOMMERCE MARKET RESEARCH REPORT 2020 THE E-COMMERCE PLAYBOOK guide to launching your business online! THE 3 STAgE Theyve never heard of your brand, dont speak your language, and might live half a world away. Yet, despite the complexities and challenges of e-commerce, selling to consumers all ov

2、er the world is an opportunity you simply cant resist. Code Brew Labs I Sales are expected to reach $4.9 trillion USD by 2021, and nearly 85% of the worlds purchasing power exists outside the U.S. This Ecommerce Playbook is your step-by-step framework for going online the right way and conquer the e

3、ver-growing market. Whether youre just considering expansion or looking to scale your established operations faster, this comprehensive playbook will simplify and reduce your risk. USD by 2021, “ $4.9 TRilliOn THE E-COMMERCE PLAYBOOK Code Brew Labs II indEx THE E-COMMERCE PLAYBOOK STAgE 0 3 SCAlE fO

4、R gROwTH High Technology Re-imagine localisation Develop omnichannel experiences STAgE 0 1 MASTER yOuR bRilliAnT bASiCS Define the market segment (target market) Define the geographic boundaries of the market Define the competition Define the market size Estimate market share STAgE 0 2 gEAR uP wiTH

5、digiTAl TECHnOlOgiES Build your store Choose your sales channel Plan your shipping and fulfillment elements Plan your marketing strategies III THE E-COMMERCE PLAYBOOK Code Brew Labs 01 STAgE 1 MASTER yOuR bRilliAnT bASiCS 1,336 2014 Sales in billion U.S. dollors 201520162017201820192020202120222023

6、1,548 1,845 2,382 2,982 3,535 4,206 4,927 5,695 6,542 Code Brew Labs Revenue in the eCommerce market amounts to US$2,234,950m in 2020. The markets largest segment is Fashion with a market volume of US$717,440m in 2020. The average revenue per user (ARPU) currently amounts to US$535.09. Revenue is ex