1、December 20241Table of ContentsLeveraging Foot Traffic Insights for Smarter Advertising3Department Stores3Macys:Identifying Locations Attracting Coveted Audience Segments4Saks Fifth Avenue:Luxury Brands Galore5Grocery Stores7Hy-Vee:Midwestern Organic Foodies8Convenience Stores10Cumberland Farms&7-El

2、even:Different Visitation Patterns10Targeting Success with Retail Media Networks13 2024 Placer Labs,Inc.|More insights at placer.ai|2Leveraging Foot Traffic Insights for SmarterAdvertisingRetail Media Networks(RMNs)benefit multiple parties:Retailers receive supplementalrevenue streams,advertisers an

3、d CPG companies reach shoppers at the point ofpurchase,and customers get to see better targeted ads and promotions as they shop.As a result,RMNs have surged in popularity in recent years,with everyone fromWalmart to The Home Depot to Kroger getting in on the action.Still,despite their recent growth,

4、many RMNs remain underutilized especially inphysical retail spaces.By analyzing store traffic data,trade area demographics,andconsumer psychographics,RMN stakeholders can gain visibility into various chainsaudiences and identify differences between shoppers across a chains locations.These insights a

5、llow companies to target the right audiences for their advertisementsat the transaction touchpoint.This report highlights how retailers and advertisers can leverage offline retail insightsto unlock the full value of retail media networks.By examining the behavior andpreferences of offline shoppers a

6、t department,grocery,and convenience stores,thisreport showcases the advertising opportunities of physical storefronts and theirabilities to support effective,data-driven RMNs.Department StoresDepartment stores tend to maintain a nationwide presence and enjoy relatively longaverage visit durations 3