Jim Morris-产品分析：通过关键指标助力团队与企业成功.pdf

1、Jim MorrisProduct Discovery CoachProduct Analytics产品分析：通过关键指标助力团队与企业成功 2024 PM-SummitProduct Discovery Group 2024 ProductDiscoveryGsfjmorrisProduct AnalyticsTransform into a Customer Centric Product OrganizationJim MorrisProduct Management LeaderProduct AnalyticsTransform into a Customer Centric Pro

2、duct Organization产品分析：通过关键指标助力团队与企业成功Product Discovery Group 2024 ProductDiscoveryGsfjmorrisUtilize 25 Years of Experience to Create Lasting Change运用25年的经验来创造持久的变革$450 million IPO$168 million saleProduct Discovery Group 2024 ProductDiscoveryGsfjmorrisTech,Finance,EnergyCoaching Product Organizations

3、 Across Industries跨行业指导产品组织ConsumerDigital HealthProduct Discovery Group 2024 ProductDiscoveryGsfjmorrisNot all metrics are created equally并非所有指标都是一样的Product Discovery Group 2024 ProductDiscoveryGsfjmorrisUse Outcomes注重成果not Outputs而非产出Product Discovery Group 2024 ProductDiscoveryGsfjmorrisO Ou ut t

4、c co omme es s 成果O Ou ut tp pu ut ts s 产出Launched code on 11/21Upgraded the appApplied to 50 jobsPurchases increase 20%Higher conversion rate to premium levelGet offered a jobSent out press releaseIncrease in daily usersProduct Discovery Group 2024 ProductDiscoveryGsfjmorrisC Ca as se e S St tu ud d

5、y y:案例研究：Using Outcomes instead of Outputs使用成果代替产出Product Discovery Group 2024 ProductDiscoveryGsfjmorrisC Ca as se e S St tu ud dy y:Outcomes over Outputs案例研究：使用成果代替产出Before:Roadmap:A list of features with deadlinesAfter:Focus on success metrics50%UpliftProduct Discovery Group 2024 ProductDiscovery

6、Gsfjmorris 10Product Discovery Group 2024 ProductDiscoveryGsfjmorrisAvoid Vanity Metrics避免虚有其表的衡量标准Product Discovery Group 2024 ProductDiscoveryGsfjmorrisAvoid Vanity Metrics避免虚有其表的衡量标准Vanity metrics give a f fa al ls se e sense of successA Vanity metric focuses on lower quality measures:O Ou ut tp