1、Research Insights:How the Industry is Approaching Generative AIInsights and trends from 1,390 retail decision-makers worldwideIntroductionWhat Youll Find in This ReportFor the Retail Insights:How to Develop a Generative AI Strategy in Retail report,Salesforce,with help from the Retail AI Council,sur

2、veyed 1,390 retail decision-makers worldwide to learn more about:How fast the retail industry is adopting Generative AI Preparing Data for Generative AI Employees Leveraging Generative AI The Importance of Trust and Security Data in this report are from a double-anonymous survey conducted in Decembe

3、r 2023.The surveys generated 1,390 responses from a range of retail decision-makers across Canada,US,France,Germany,Italy,Spain,United Kingdom and Australia.Due to rounding,not all percentage totals in this report equal 100%.1,390 retail decision-makerssurveyed worldwideAI is not a new idea.The firs

4、t wave of AI started with predictive AI,which analyzes data patterns to predict what will happen in the future.Generative AI,which analyzes a data set and then uses it to create something new,has started the second wave.But the evolution of artificial intelligence will not stop with Generative AI.Th

5、e third wave will start with autonomous agents.This is artificial intelligence that works without human intervention to achieve a goal.Its able to create,manage,and re-prioritize its tasks based on events in its environment until the goal is reached.The fourth and final wave will be artificial gener

6、al intelligence,where AI will be able to reason,plan,and solve problems just like we do as humans.17%Were in an AI Revolution*Source:Salesforce Shopping Insights HQPredictiveArtificial General IntelligenceAutonomous AgentsGenerativeWave 1Wave 3Wave 2Wave 4of holiday sales were influenced by AI in 20