1、REPORTCommercial effectiveness at modern airports Lessons from European airports Cover:1321535856/iStockManagement summaryManagement summaryAirport commercial performance is at a crossroad Potential is within reach,but only for airports ready to innovate.Retail growth has stagnated,yet passenger num

2、bers are soaring to new heights,offering an opportunity to transform current revenue streams.To seize this moment,airports must reiterate on their commercial strategies and outpace the shifts in the global retail environment.Airports can unlock significant profitability by capitalizing on emerging t

3、rends in customer preferences and a shifting customer base.Success depends on having the right building blocks in place to ensure both commercial excellence and operational efficiency.Leading airports have shown that strategic investments in operations,business partnerships,retail spaces,customer in

4、sights,and commercial capabilities not only enhance the passenger experience but also significantly improve financial performance.Roland Berger has a proven track record of helping airports worldwide achieve their commercial goals.Our tailored commercial improvement program offers a comprehensive,ad

5、aptable solution designed for the modern airport landscape.By empowering organizations and aligning with financial objectives,our program drives sustainable commercial success and positions airports to thrive in the future.2 Roland Berger|Commercial effectiveness at modern airportsContents 1234Value

6、 of non-aero commercial spend at airportsOpportunities in non-aero commercial spend Balancing the building blocks of commercial excellence at airportsCommercial improvement programIndustry fastfacts471012Page+60%of airport profit comes from commercial revenuePassenger levels increased by 20%between