1、Annual Report|2023We also accelerated our efforts to increase consideration for lululemon through global brand campaigns and activations.For example,in Los Angeles,we hosted a Dupe Swap event,where about 50%of the guests who traded in product dupes were new to our brand.And in China Mainland,our Wor

2、ld Mental Health Day activations brought in over 9,000 participants across six cities.We believe our community-building approach resonates across geographies,generations,and cultures,and led to gains in brand awareness throughout key growth markets around the world over the past year the US increase

3、d from 25%to 31%,and China Mainland increased from 9%to 14%.Relative to peers,our brand awareness globally represents an opportunity for lululemon.We believe our runway for growth is substantial,and I am optimistic about the future as we continue to expand our business.Our ImpactWe are committed to

4、advancing our Impact Agenda goals and multi-year strategies for the wellbeing of people and the planet.This work supports our growth strategy as a critical business function,as our company continues to grow and serve more guests and communities around the world.For our people,we are committed to our

5、 goals of supporting physical,mental,and social wellbeing for all,and creating environments that are equitable,inclusive,and welcoming for every person within our global collective.We continued to advance our Inclusion,Diversity,Equity,and Action(IDEA)commitments across our business and invest in th

6、e wellbeing of the people who make our products.We also released lululemons third annual Global Wellbeing Report uncovering the state of wellbeing around the world,and announced the formation of our Mental Wellbeing Global Advisory Board to help deepen the impact of wellbeing initiatives across our