1、If You Build It,Will They Come?How to Drive Adoption for B2B TechnologyIf You Build It,Will They Come?How to Drive Adoption for B2B Technology2Table of ContentsIntroduction.pg.3You Are Here Now What?.pg.3Case Study:Northern Metalic.pg.5Metrics to Measure.pg.8Case Study:Gala Imports.pg.9Conclusion.pg

2、.14Was your company tossed into eCommerce?Digital decision-making may have been thrust on your business in a time of mayhem within the last four years now its time to breathe and to lead.Your internal teams and your customers all want the same things from your digital store:simplicity and speed.Wher

3、e these stakeholders differ most is that your customers probably yearn for the change a little more than your staff.While you and your appointed technology champions march forward into implementing(or updating)your eCommerce strategy,remember this:Youre taking these two groups of passengers with you

4、.At times,youll need to give them reasons to follow;other times,you may have to carry them.The road to your eCommerce site and that anticipated“great reveal”is full of many variables,but one thing is certain:Whether youve been on this path before or are just starting fresh,you wont complete the expe

5、dition successfully without your people and without your customers.Both.And both need to not just accept it;they need to like it.Their mental embrace of the change you are building even well before your“go-live”is a non-negotiable.That,like the implementation itself,requires strategy.This narrative

6、will tell the stories of two distribution businesses that have recently built and launched eCommerce sites and how they circumvented various forms of resistance,both internal and external.You Are Here Now What?Wherever you were in your eCommerce journey in 2019,the pace for many and maybe you shot i