Bacardi Limited：2025年百加得鸡尾酒趋势报告（英文版）（29页）.pdf

1、BACARDI2025R E P O R TCocktail TrendsP R E S E N T E D B Y B A C A R D I L I M I T E D I N A S S O C I AT I O N W I T H T H E F U T U R E L A B O R AT O R YB A C A R D I C O C K TA I L T R E N D S R E P O R T 20250 2INTRODUCTION.03ONE:PREMIUM FANS.04TWO:IN-THE-KNOW IMBIBING.08THREE:NEW COCKTAIL FRON

2、TIERS.13FOUR:CULINARY CONNOISSEURS.17FIVE:THE FUTURE SPIRIT.22CONCLUSION.26CONTENTSPageB A C A R D I C O C K TA I L T R E N D S R E P O R T 20250 3INTRODUCTIONIn 2024,spirits weathered sector headwinds and the sea change of consumer mindsets looking for new connections with brands.Companies turned t

3、o creativity(the creation of new value drivers),adaptation(the ability to adapt)and fortitude(the resilience to drive industry-wide improvement)to capture the attention and love of fans.As consumers increasingly embrace a culture of mindfulness and discernment,(from ABV,to purpose and everything in

4、between),traditional alcohol consumption is emerging re-imagined.Here,the focus is on evolution,rather than transformation,with flavor-centric,experience-focused,and expert-led developments setting the industrys mood for incremental innovation.These shifts are offering spirits brands fresh avenues t

5、o engage with consumers,integrating into their daily lives,entertainment preferences and kitchens in unexpected ways.Following declines in 2023 and continued challenges in 2024,IWSR forecasts that global beverage alcohol is expected to begin its recovery in 2025,but the landscape including consumer

6、tastes,values and expectations looks markedly different today.1“Shifting consumer mindsets are set to enable longer-term premiumization,”explains The Future Laboratory Co-Founder Martin Raymond.“Thats because todays consumers are moving away from being consumers of products,to curators and collector