1、The B2B Evolution:Data and Customer Experience are 2025s Growth DriversDiscover the key changes to people,processes and technology that will empower you to unlock data value,reimagine customer experiences and drive growth.2The B2B EvolutionThey are often much more nuanced than what we find in B2C or

2、ganizations.Industrial manufacturing,distribution and other B2B firms can attest that transformation especially data transformation can be intimidating.73%are only somewhat effective at drawing insights from data.This means customer and staff experiences powered by data can fail to live up to expect

3、ations.But this doesnt mean that all B2B organizations are standing still on technology and transformation.B2B leaders are engaging with the latest data-driven innovation to find opportunities,save cost and to achieve growth,specifically in the areas of search,customer service and personalization.Al

4、l of which have outsized impacts on growth and cost.The latest advancements in large language models(LLMs)have unlocked opportunities around what B2B businesses can do with data to serve customers and answer staff questions too.For example,we have seen LLM-based customer service agents save organiza

5、tions millions in annual operating costs.A global CPG client was able to use AI to better predict their supply chain needs to avoid hundreds of millions of dollars of raw materials costs.Organizations that lean into this B2B evolution will win their unfair share of customers and profits.So,why are s

6、ome B2B organizations slow to embrace change?Valtechs Voice of Digital Leaders in Manufacturing Report 2024 found the top three reasons that organizations are failing to adopt digital initiatives and services are around people and culture 49%reported slow internal adoption and reluctance to change;4