1、Q3.2 0 2 4An Analysis of the State of Open Programmatic CTV Advertising,including Trending Categories,and Ad Fraud Risk.GLOBAL CONNECTEDTV(CTV)AD SUPPLYCHAIN TRENDSCTV AD SUPPLY CHAIN TRENDS REPORT|2022 PIXALATE|PIXALATE.COM2TABLE OF CONTENTS SCOPE:Pixalates data science team analyzed programmatic a

2、dvertising activity across over 100 thousand Connected TV(“CTV”)apps and over 8 billion global open programmatic ad transactions in Q3 2024 to compile this research.Pixalates datasets consist predominantly of buy-side open auction programmatic traffic sources.Pixalate is sharing this data not to imp

3、ugn the standing or reputation of any person,entity or app,but instead,to render opinions and report trends pertaining to CTV programmatic advertising activity in the time period studied.Key stats and trends.3-8Top Grossing Apps.9-13Roku store trends.14-19Amazon Fire TV store trends.20-25Samsung Sma

4、rt TV store trends.26-31Apple TV store trends.32-37Methodology and glossary.38-40CTV AD SUPPLY TRENDS REPORT|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COM3Alba Del VillarHawn SmithAd Fraud Product ManagerChief EconomistREPORT AUTHORSCTV AD SUPPLY TRENDS REPORT|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.C

5、OM4Q3 2024 Global CTV Supply Chain Trends$6*billion in estimated global open programmatic CTV ad spend in Q3 2024,up 35%YoY(*Inclusive of invalid traffic).23%invalid traffic(IVT)rate in global open programmatic CTV in Q3 2024,up from 19.4%in Q2 2024.Hulu generated an estimated$128M in open programma

6、tic ad revenue on traffic across Roku($80M),Samsung($32M),Amazon Fire TV($10M)and Apple TV($6M)from North America in September 2024.Number of Amazon Fire TV apps with open programmatic ads increased by 69%YoY,while Roku decreased 32%in the number of apps with open programmatic ads in Q3 2024 vs.Q3 2