1、Q3.2 0 2 4An Analysis of the State of Open Programmatic CTV Advertising,Trending Categories,and Ad Fraud Risk.CONNECTEDTV(CTV)AD SUPPLYCHAIN TRENDSASIA PACIFIC(APAC)INVALID TRAFFIC BENCHMARKS REPORT(Q2 2022)|2022 PIXALATE|PIXALATE.COM2TABLE OF CONTENTS ABOUT THIS REPORT:Pixalates data science team a

2、nalyzed programmatic advertising activity across over 100 thousand Connected TV(“CTV”)apps and over 8 billion global open programmatic ad transactions in Q3 2024 to compile this research.Pixalates datasets consist predominantly of buy-side open auction programmatic traffic sources.Pixalate is sharin

3、g this data not to impugn the standing or reputation of any person,entity or app,but instead,to render opinions and report trends pertaining to CTV programmatic advertising activity in the time period studied.Key stats and trends.4-8CTV store and category trends.9-17CTV operating system share.18-21

4、Methodology and glossary.22-25CTV AD SUPPLY TRENDS REPORT|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COM3Alba Del VillarHawn SmithAd Fraud Product ManagerChief EconomistREPORT AUTHORSCTV AD SUPPLY TRENDS REPORT|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COM4Q3 2024 CTV Supply Chain Trends:Asia Pacific128%

5、YoY increase in open programmatic CTV advertising spend in APAC,Q3 2024,turning around from the-20%decrease in ad spend the prior year of analysis,Q3 2022 vs.Q3 2023.33.5%invalid traffic(IVT)rate in APAC open programmatic CTV in Q3 2024,above the global average at 23%.Android has the highest CTV ope

6、rating system market share in APAC in Q3 2024,with 87%SOV,followed by Fire OS(6%)and Samsung(3%)OS market share.128%YoY increase in open programmatic CTV advertising spend in APAC,Q3 2024,turning around from the-20%decrease in ad spend the prior year of analysis,Q3 2022 vs.Q3 2023,as measured by Pix