1、Omnichannel Fan EngagementThe Sports and Entertainment Guide toWith insights from2 19The Sports and Entertainment Guide to Omnichannel Fan EngagementIn this guide3 5 Steps to Fuelling the Omnichannel Fan Experience4 Connect Your Data Across Digital and Physical Locations7 Integrate Mobile Channels t

2、o Connect the Fan Journey11 Create Personalized Experiences that Keep Fans Coming Back14 Drive Revenue and Loyalty on Autopilot with Fan Lifecycle Automations16 Drive Revenue with Personalized Cross-Sells and Upsells3 19The Sports and Entertainment Guide to Omnichannel Fan Engagement5 Steps to Fuell

3、ing the Omnichannel Fan ExperienceThink about the relationships you have with your closest friends or family members.You probably dont think about interacting and connecting with them“across touchpoints,”but thats essentially what happens.You call each other on the phone,send messages on group text

4、threads,comment on their social posts,send emails and,most importantly,interact with each other offline.Building deep,meaningful relationships with your fans is based on the same premise.If you want to foster the kind of engagement and connection that leads to passionate,rock-solid loyalty,you need

5、to move beyond single-channel communication.Omnichannel marketing provides more opportunity to get closer to your fans,and for them to get closer to you.When you add personalization to the mix,each and every interaction is part of the brick-by-brick foundation that builds lasting relationships.Wheth

6、er your goal is selling tickets to first-time attendees or fuelling the fires of loyalty in your most passionate fans,an omnichannel fan engagement strategy is what will get you there.We need to stay relevant and to do that,we need to address our fans in a personalized way.We must inspire fans to co