RetailX：2024法国零售、电商和D2C市场全景报告-零售商业绩、消费者洞察与市场动向分析（英文版）（50页）.pdf

1、RXADE24RPRetailX Germany 360Performance,consumer insights and market dynamics a 360 view of retail,ecommerce and D2C in Germany,2024499|June 2024WWW.RETAILX.NETIn partnership with:2|RetailX|June 2024RXADE24RP 2024 GERMANY 360 2024|INTRODUCTIONContentsIntroductionStrategic overview 03Market review 05

2、Market dynamics:Sustainability 10Market dynamics:Retail media 12The consumer view 15Focus on subscriptions 21Focus on:Instore services 22The RetailX Germany Top100 23Performance:Fulfilment 25Performance:Payments 27Performance:Marketplaces 28Company profile:adidas 29Company profile:Douglas 30Company

3、profile:Hornbach 31Company profile:Lidl 32Company profile:Otto 33Company profile:Rewe 34Company profile:Rossmann 35Company profile:Zalando 36Key learnings 37Partner perspective:Avalara 39Partner perspective:Navan 41Partner perspective:Semrush 43Partner perspective:Tealium 45Figures 46Research parame

4、ters 47FeaturedWelcome to the first edition of the RetailX Germany 360 report.This new format reports on the German digital landscape,its consumers attitudes to shopping online and details of the retailers that lead the market.These are analysed through charts and the RetailX ranking.The report then

5、 goes deeper by investigating market dynamics,retailer performance and the ongoing trends that are shaping online and omnichannel retailing in Germany.Sustainability,retail media,subscriptions,instore services,payments and marketplaces are covered in individual sections.Company profiles showcase the

6、 eight retailers standing out in the market.Germany is a mature ecommerce market which still offers potential for growth.While customer numbers are increasing,this report is published at a time when global and local issues are forcing retailers to work harder to capture sales and drive loyalty.Retai