Rival IQ：2024TikTok 基准报告（英文版）（37页）.pdf

1、2024 TikTok Benchmark ReportTHE ULTIMATE GUIDE TO TIKTOK METRICSData set includes COMPRISINGHANDLES2,107IN 2023 BETWEEN THE MONTHS OF140BVIEWS374KVIDEOSJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECThe Metrics:DefinitionsEngagement Rate by Follower The average number of engagements per follower on a per-video

2、 basis.Engagement Rate per View The average number of engagements per view.Engagement Total The total number of interactions(likes,comments,and shares)on videos.Hashtags per Video The average number of hashtags on a per-video basis.Monthly Follower Growth Rate The average monthly growth rate over th

3、e report period.Videos with Mentions The percentage of a brands videos that include at least one mention of another account.Videos per Week The average number of videos a brand publishes per week.Views per Follower The average number of views per follower on a per-video basis.Using Rival IQ to super

4、charge your TikTokTrack and measure your TikTok performance inside Rival IQ alongside all your other social metrics.GET YOUR FREE TRIALKey FindingsKey Findings and TakeawaysTikTok is(still)out-engaging other channels.Median brands are earning an average eng.rate per follower of 2.6%on TikTok,which i

5、s 4x Instagram and way,way more than Facebook and Twitter.Higher Ed,Travel,and Sports Teams rock.These industries earned top engagement across multiple metrics,which isnt too surprising since they dominate on other channels too.Follower counts are growing,with mid-sized accounts growing fastest.Acco

6、unts with between 10-50k followers are seeing the most follower growth month over month,but brands of all sizes are consistently adding to their follower counts.TikTok posting is on the rise.Brands are averaging about 2 videos per week on TikTok,which is a little up from last year but still less tha