Rival IQ：2024领英（LinkedIn）基准报告（英文版）（35页）.pdf

1、LinkedIn Benchmark ReportTHE ULTIMATE GUIDE TO LINKEDIN METRICS2023Data set includes COMPRISINGHANDLES372IN 2023 BETWEEN THE MONTHS OF25.1MENGAGEMENTS58KPOSTSJANFEBMARAPRMAYJUNJULAUGSEPTThe Metrics:DefinitionsEngagement Rate by Follower The average number of engagements per follower on a per-post ba

2、sis.Engagement Rate by Impression The average number of engagements per impression.Engagement Total The total number of interactions(likes,comments,shares,and clicks)on posts.Impressions per Follower The average number of impressions per follower on a per-post basis.Monthly Follower Growth Rate The

3、average monthly growth rate over the report period.Posts per Week The average number of posts a brand publishes per week.Video Views per Impression The average number of video views per impression on a per-video basis.Using Rival IQ to supercharge your LinkedIn engagementTrack and measure your Linke

4、dIn performance inside Rival IQ alongside all your other social metrics.GET YOUR FREE TRIALKey FindingsKey Findings and TakeawaysLinkedIn engagement rates are on par with other channels.Median brands are earning an average eng.rate per follower of 0.41%on LinkedIn,which is a little worse than Facebo

5、ok and Instagram,a little better than Twitter,and way behind TikTok.Brands were twice as active on LinkedIn as they were on TikTok.The median brand posted about 3.3 times per week on LinkedIn,which is more than double the posting frequency we saw in our TikTok benchmark report this year.Video matter

6、s.Brands saw monster engagement and view rates with video posts that were tougher to achieve with other post types like articles and status updates.Bigger isnt always better.Accounts with small,engaged followings outperformed their larger counterparts in almost all areas on LinkedIn this year,includ