1、All Content Copyright Magellan AI CONFIDENTIALH1 2024Podcast advertising market trends2All Content Copyright Magellan AI CONFIDENTIALMagellan AI co-foundercameronmagellan.aiConnect on LinkedIn:About the presentersCameron HendrixMagellan AI CROjohnmagellan.aiConnect on LinkedIn:John Goforth3All Conte

2、nt Copyright Magellan AI CONFIDENTIALWhat is Magellan AI?IntelligenceCompetitive intel Media planning AttributionPixel-based Pod-to-podAdvertisers increase RoAS with Magellan AIs media planning and optimization tools.Publishersmaximize revenue by prospecting qualified advertisers with Magellan AI.Ag

3、encies prove advertiser performance and find new clients through Magellan AI.VerificationAirchecks Audits Brand safety4All Content Copyright Magellan AI CONFIDENTIALWhats the AI in Magellan AI?IntroductionHost-read and produced adsDynamically-inserted and embedded adsAd detectionPositionLengthSpendD

4、ownload volumeRun of Network&programmaticAdAdAdAd00:00:29Pre-roll01:24:145All Content Copyright Magellan AI CONFIDENTIALInternational coverageIntroductionSampling 50,000+podcasts across:US,Canada,UK,Ireland,Germany,and AustraliaThree languages:English,Spanish,German6All Content Copyright Magellan AI

5、 CONFIDENTIALTrends in brand activityNew brands detected by country(ex-US),2022-24 YTD66063961983435362971864686937900432781692222422534672499489958891454498H1 22H2 22H1 23H2 23H1 24CanadaUKIrelandGermanyAustralia7All Content Copyright Magellan AI CONFIDENTIALBased on ads detected by Magellan AI in

6、H1 20241Whos running the most ads in each market?USCanadaUKIrelandGermanyAustralia1VGWAmazonAmazonZurich InsuranceAmazonMcDonalds2AmazonBetterHelpBetterHelpComcastHelloFreshYoui Insurance3McDonaldsAirbnbIndeedRecruit.ieAG1Amazon4Flutter EntertainmentGoogleShopfiyYuno EnergyIndeedWise5BetterHelpCBCHS