1、All Content Copyright Magellan AI CONFIDENTIALQ2 2024Podcast advertising benchmark report2All Content Copyright Magellan AI CONFIDENTIALWhat is Magellan AI?IntelligenceCompetitive intel Media planning AttributionPixel-based Pod-to-podAdvertisers increase RoAS with Magellan AIs media planning and opt

2、imization tools.Publishersmaximize revenue by prospecting qualified advertisers with Magellan AI.Agencies prove advertiser performance and find new clients through Magellan AI.VerificationAirchecks Audits Brand safety3All Content Copyright Magellan AI CONFIDENTIALWhats the AI in Magellan AI?Introduc

3、tionHost-read and produced adsDynamically-inserted and embedded adsAd detectionPositionLengthSpendDownload volumeRun of Network&programmaticAdAdAdAd00:00:29Pre-roll01:24:144All Content Copyright Magellan AI CONFIDENTIALInternational coverageIntroductionSampling 50,000+podcasts across:US,Canada,UK,Ir

4、eland,Germany,and AustraliaThree languages:English,Spanish,German5All Content Copyright Magellan AI CONFIDENTIALOur methodologyIntroductionMagellan AI analyzes podcast advertising data from thousands of popular podcasts in the U.S.To prepare this report,we analyzed 101,628 episodes of popular podcas

5、ts.To account for dynamic insertion,we sampled multiple copies of certain episodes.For parts of this analysis,we relied on Magellan AIs proprietary model to estimate advertising spend.Our model incorporates factors including:The number of ads and variation in ad load detected for a given episodeOur

6、estimates for the number of downloads for each episodeCPM as reported on select media kits and estimated based on popularityThe type of ads analyzed,including whether they are presented by the host or producedCampaign objective is determined to be direct response if the ads for that brand include a