1、All Content Copyright Magellan AI CONFIDENTIALPodcast Movement 2024Podcast advertising:Midyear report2All Content Copyright Magellan AI CONFIDENTIALMagellan AI co-foundercameronmagellan.aiConnect on LinkedIn:About our presentersCameron HendrixHead of Publisher Partnershipsjimmagellan.aiConnect on Li

2、nkedIn:Jim Ballas3All Content Copyright Magellan AI CONFIDENTIALWhat is Magellan AI?IntelligenceCompetitive intel Media planning AttributionPixel-based Pod-to-podAdvertisers increase RoAS with Magellan AIs media planning and optimization tools.Publishersmaximize revenue by prospecting qualified adve

3、rtisers with Magellan AI.Agencies prove advertiser performance and find new clients through Magellan AI.VerificationAirchecks Audits Brand safety4All Content Copyright Magellan AI CONFIDENTIALWhats the AI in Magellan AI?Host-read and produced adsDynamically-inserted and embedded adsAd detectionPosit

4、ionLengthSpendDownload volumeRun of Network&programmaticAdAdAdAd00:00:29Pre-roll01:24:145All Content Copyright Magellan AI CONFIDENTIALInternational coverageSampling 50,000+podcasts across:US,Canada,UK,Ireland,Germany,and AustraliaThree languages:English,Spanish,German6All Content Copyright Magellan

5、 AI CONFIDENTIALYoY growth in monthly podcast ad spend,benchmarked against 2022Growth in spend:2023105%100%101%108%114%121%116%109%123%115%115%105%JanFebMarAprMayJunJulAugSepOctNovDec2022 average spend7All Content Copyright Magellan AI CONFIDENTIALYoY growth in monthly podcast ad spend,benchmarked a

6、gainst 2023Growth in spend:2024142%142%137%142%115%110%JanFebMarAprMayJun2023 average spend8All Content Copyright Magellan AI CONFIDENTIALWho are the top spenders?The top 10 advertisers in H1 2024 spent an estimated$203mm,up 4.4%H/H(H2 2023).Six of the top 10 advertisers in 2024 were top spenders in