Starcom：2023美国音乐粉丝文化研究报告（英文版）（13页）.pdf

1、Music FandomIssue#002August 2023OPENING ACTNearly everyone has a connection to music.For some of us,the connection runs deep defining who we are,how we see the world,and soundtracking our lives along the way.For others,music is more of a passive presence,the elevator tunes we hear in the background

2、and only selectively engage with.And for many of us,its somewhere in between.But one thing is clear music fandom is an inescapable force in culture that is evolving and intensifying as time goes on.A mere twenty years ago,a music fans relationship with their favorite artist or band was limited to CD

3、s,videos or live performances.It was a one-way relationship.Fans listened or watched what the artist or band put out,and when that was done,there wasnt much more to engage with.But the birth of“standom”or“stan culture,”around this time has proven to be prescient.Coined in the year 2000 from Eminems

4、song“Stan”featuring Dido,“stan culture”used to be perpetuated by images of overzealous or obsessed fans.Now,over 20 years later,it is often seen as a badge of honor by music fans to show how committed they are to their favorite musician and how far they will go to support them.To be a stan of an art

5、ist has become a status unto itself.“Being a passionate music fan is a unique and rewarding experience.Music has the power to evoke emotions,transport us to different places and times in our lives,and connect us with other people on a deep level.”24,maleMusic fans are now willing and able to voice t

6、heir opinions about their favorite artist and to advocate for things going on in their personal life.Swifties firmly believe Taylor Swift should take her fans into account when she decides who to date.Britney Spears fans stood outside the courthouse when her conservatorship ruling was being read.The