ABI Research：2024人工智能对数字娱乐行业的变革性影响报分析报告（英文版）（16页）.pdf

1、TRANSFORMATIONAL IMPACT OF ARTIFICIAL INTELLIGENCE ON THE DIGITAL ENTERTAINMENT VALUE CHAININTRODUCTIONArtificial Intelligence(AI)is widely deployed across the digital entertainment value chain.But rapid innovation in Generative AI(GenAI)models and expanding AI accessibility will create transformati

2、ve commercial and technology value chain opportunities.Content creators,distributors,and consumption enablers will see new AI-driven use cases that target experience,personalization,network optimization,and digital monetization.This whitepaper explores how rapid AI innovation will have a transformat

3、ive impact on the digital entertainment industry over the next 10 years.THE STATE OF ARTIFICIAL INTELLIGENCEOVERVIEWThe AI market continues to rapidly expand,driven by the emergence of public-facing applications like ChatGPT built on giant GenAI foundation models.These models have increased the awar

4、eness and accessibility of GenAI by the wider public,as they are versatile and able to support a broad spectrum of applications across verticals.But GenAI is just one part of the ecosystem.Current AI applications are made up of three dominating fields:Natural Language Processing(NLP),Computer Vision

5、(CV),and Automatic Speech Recognition(ASR).Each of these fields is explained in Figure 1.CONTENTSINTRODUCTION.1THE STATE OF ARTIFICIAL INTELLIGENCE.1OVERVIEW.1KEY AI TRENDS.3TRANSFORMING DIGITAL ENTERTAINMENT WITH EMERGING AI-SUPPORTED TECHNOLOGIES.5ADVANCED CONTENT CREATION TOOLS FOR ALL.5NEW ENTER

6、TAINMENT EXPERIENCES.6DEEPER ALIGNMENT WITH CUSTOMERS AND HYPER-PERSONALIZATION.7CONTENT DELIVERY NETWORK OPTIMIZATION.8MONETIZATION OF DIGITAL ASSETS.8HOW CAN THE DIGITAL ENTERTAINMENT VALUE CHAIN MAKE THE MOST OUT OF AI?.9CONTENT CREATORS.9CONSUMPTION ENABLERS.12STRATEGIC RECOMMENDATIONS.13CONCLUS