1、2024001 Cover DI Mills24.indd 2001 Cover DI Mills24.indd 229/05/2024 10:3129/05/2024 10:31drinksint June 2024 3 EDITORIALWebsite Editor Oli Doddoli.doddagilemedia.co.ukEditor Shay WDigital Marketing Executive Angel AProduction Editor Jaq BReporter&Editorial ResearcherEleanor YDESIGNArt Director Chri

2、stine Freemanchristine.freemanagilemedia.co.ukArt Editor James Downjames.downagilemedia.co.ukADVERTISINGCommercial Director Rob Cullen+44(0)1293 Senior Account Manager Carmen Poel Francesch+44(0)1293 PUBLISHERJustin Smith+44(0)1293 590041 ACCOUNTSAnnette OConnellannette.oconnellagilemedia.co.ukMANAG

3、ING DIRECTORRussell Dodd+44(0)1293 590052 DRINKS INTERNATIONALJubilee House,56-58 Church Walk,Burgess Hill,West Sussex,RH15 9ANT:+44(0)1293 Cover image: EACH YEAR THE Millionaires Club gives us a snapshot of the state of the industry.Given their widespread availability and affordability,its often th

4、e largest brands that act as early markers for trends,like a 10-tonne canary in a coal mine.So,what does this years list tell us about 2023?Well primarily that it was a difficult one for the industry.Almost half of the brands featured saw their volumes decline in 2023,and thats a figure that rises t

5、o almost 60%among the 17 brands that sold more than 10 million cases.Its no wonder really,in Europe and North America,inflation and rising costs have hit consumers in their wallets the spirits industry has long been touted as recession-proof,but perhaps recession-resistant is more accurate.But some

6、things never change,and as always Jinro tops the list.The story last year was how the Korean soju giant had finally broken the historic 100-million case barrier,but even Jinro hasnt been immune to downturn.It again dips back into the land of the double-digitsOne of the success stories this year has