1、Q1.2 0 2 4 An analysis of invalid traffic(IVT)in the CTV open programmatic advertising ecosystemCTV INVALID TRAFFIC(IVT)&AD FRAUD BENCHMARKSCTV INVALID TRAFFIC BENCHMARKS REPORT(Q1 2024)|2024 PIXALATE|PIXALATE.COMABOUT THIS REPORT:TABLE OF CONTENTS2Table of ContentsPixalates Invalid Traffic(IVT)&Ad

2、Fraud Benchmarks Report highlights the current state of IVT and ad fraud for stakeholders in programmatic advertising.Pixalates data science team analyzed 94K+CTV apps(including non-open programmatic ad supported),and 3+billion global open programmatic advertising impressions in Q1 2024 to compile t

3、his research.This report highlights the IVT and ad fraud trends globally for CTV apps in the Amazon Fire TV,Apple TV,Roku,and Samsung Smart TV app stores.Key Stats and Trends.4IVT Rate by Platform.5CTV IVT Trends.6IVT Trends by Region and Country.7-8IVT Rate by CTV Device and App Store.9-10Apps-ads.

4、txt IVT Trends.11Methodology and glossary.12-14CTV INVALID TRAFFIC BENCHMARKS REPORT(Q1 2024)|2024 PIXALATE|PIXALATE.COM3 3REPORT AUTHORSBrooke HuntleyHawn SmithResearch and Development AnalystChief EconomistVP Market ResearchAlba Del VillarCTV INVALID TRAFFIC BENCHMARKS REPORT(Q1 2024)|2024 PIXALAT

5、E|PIXALATE.COM4KEY STATS:THE STATE OF CTV INVALID TRAFFIC&AD FRAUDOpen programmatic invalid traffic(IVT)trends;Q1 2024;global;as measured by Pixalate32%Xiaomi and Amazon Fire TV devices have the highest IVT rate,32%,for global CTV open programmatic traffic,as measured by Pixalate.8%Roku the lowest r

6、ate of global CTV IVT at 8%in Q1 2024,as measured by Pixalate.30%U.K.(30%),Canada(25%)and Germany(24%)are projecting the highest IVT rates for CTV global open programmatic ad traffic.12%Global CTV IVT rate in Q1 2024-resulting in an estimated$528 million in ad spend on IVT(including ad fraud).30%EME