Pilot Projects Othering Geoff Garin Hart Research.pdf

1、The Politics of Identity and OtheringOnline survey of 2,509 registered voters nationwideFielded September 20-24,2023Methodological Approach to the Research 2We conducted an online survey with a nationally representative sample of 2,500 registered voters with two overarching goals:1.Identify the type

2、s of voters who are the most susceptible to use of othering by politicians and which specific othering tactics are most impactful across different audiences.2.Explore potential approaches for countering othering tactics,including which messages are most effective and which audiences are most likely

3、to be persuaded or mobilized as a result of well-designed outreach to them.The survey is roughly divided into three sections:1.Section one includes a battery of key baseline measurements(including questions that we use in a segmentation analysis)to identify what kinds of social and cultural“threats”

4、concern people the most these days.2.Section two includes an experiment where respondents watch videos that represent real-world political othering tactics.Half of respondents were randomly assigned to watch either(a)three videos on othering tactics that focus on a zero-sum gamein which“others”are p

5、ortrayed as taking away resources from“us,”including jobs and public benefits or(b)three videos on othering tactics that focus on cultural threats,including religion,crime and American culture.3.The final section of the survey tests potential responses to these othering tactics,using written text to

6、 investigate efficacy of various themes for countering othering narratives.Key Takeaways3Deep-Rooted Economic&Societal WorriesMany voters,especially white voters,fear that societal changes are eroding their power;this is fueled by perceptions of declining economic status of middle-and lower-class Am