消费市场概况（美国土豆）.pdf

1、Kim BreshearsPotatoes USA2024A Look at the Modern Potato ConsumerJanuary 2024Kim BreshearsCMO,Potatoes USA34How they eat and make food choicesWhat they believe about food and potatoesHow they shopHow life stages impact their purchasesCONSUMERS INSIGHTS52023 Consumer Attitudes&Usage6Foodservice,55%Re

2、tail,45%Potatoes USA Sales and Utilization July 2022-June 2023Total Potato Sales In the U.S.Frozen,37%Fresh,28%Chips,23%Dehyrated,8%Refrigerated,4%Other,2%7CONSUMER BELIEFS8FOOD&EATING92023 Consumer Attitudes&UsageWhats important when choosing food?FlavorfulFreshGood ValueEveryone EnjoysHealthyThink

3、ing about whats most important to you when choosing food in general,how important are the following to you?ConvenientGet ExcitedAbout102023 Consumer Attitudes&UsageWhat are your eating habits?Which of the following best describes your eating habits throughout the day regarding meals,snacks,etc.?Othe

4、r53%3 Meals47%May include snacking112023 Consumer Attitudes&UsageDo you follow any dietary plans?Do you or anyone in your household follow any of the dietary plans listed?.50%Of households adhere to some dietary guideline.12Low Sugar2023 Consumer Attitudes&UsageDo you follow any dietary plans?Do you

5、 or anyone in your household follow any of the dietary plans listed?.Carb Restrictive*Low SodiumOrganicClean Eating19%15%18%11%*Carb restrictive includes:Low carbohydrate,Keto,AtkinsPOTATOES142023 Consumer Attitudes&UsageWhat is your favorite vegetable?Please consider the list of specific vegetables

6、 below and indicate which one is your favoritePotatoesBroccoliCornSalad Mix152023 Consumer Attitudes&Usage2011201220132014201520162017201820192020202120222023 Potatoes Broccoli CornWhat is your favorite vegetable?Please consider the list of specific vegetables below and indicate which one is your fa