打造世界：利用 AI 和 SEGA 增强创意故事板.pdf

1、2024 Databricks Inc.All rights reservedCraftingWorlds:GenerativeGenerativeAIAI SEGASEGABrand Creative TeamBrand Creative TeamLast updated January 2024Last updated January 202412024 Databricks Inc.All rights reserved2Stanley WangStanley WangSenior Data ScientistMaria Zervou Maria Zervou Senior Specia

2、list Solutions Architect2024 Databricks Inc.All rights reserved3AgendaAgenda SEGA HistorySEGA History Why Gen Ai?Why Gen Ai?Our Use CaseOur Use Case ApproachApproach ExperimentsExperiments LearningLearning Next StepsNext Steps2024 Databricks Inc.All rights reservedSEGA(A brief history).SEGA(A brief

3、history).4CoinCoin-Operated Operated Arcade MachinesArcade MachinesEntering The Entering The Console MarketConsole MarketIconic FranchisesIconic Franchises2024 Databricks Inc.All rights reservedand now to SEGA Europeand now to SEGA Europe52024 Databricks Inc.All rights reserved2024 Databricks Inc.Al

4、l rights reserved6Why GenAI?Why GenAI?2024 Databricks Inc.All rights reservedHow has the games industry evolved?How has the games industry evolved?72024 Databricks Inc.All rights reservedWhat are the challenges?What are the challenges?8InnovationInnovation vsvs.TimeTime.These pressures demand a solu

5、tionthatcansupportanartistsrole.ReplicationReplication ofof ArtisticArtistic StylesStyles.Learnthecharacteristicartthemes of the wide range of SEGAtitles.NeedNeed forfor FastFast ExperimentationExperimentation.Supportforfastexplorationofideas in the creative phase.2024 Databricks Inc.All rights rese

6、rvedGenAI as a creative catalystGenAI as a creative catalyst9StyleStyle ConsistencyConsistency.Ensuresartisticintegrityacrossall distinct titles.InspirationInspiration ToolTool.Designedtofuelcreativitynotreplace it.ConceptConcept DevelopmentDevelopment.Aidsinvisualizingandrefiningideas in the storyb