Attest：2024品牌与消费者连接攻略-如何在新兴的AI世界中建立客户关系（英文版）（12页）.pdf

1、Consumer connection playbook How to build human relationships in an emerging AI worldIntroductionDeveloping at breakneck speed,AI technology promises to change the world as we know it.And thats something that consumers feel understandably unsure about.Our research into how consumers feel about AI,fo

2、und that only 27.3%believe AI technology will improve the customer experience.Their concerns all centre around human connection;around two thirds of people fear jobs will be replaced,that they wont be able to speak to a real customer service representative,and that the human touch will be lost.Ultim

3、ately,they dont yet recognise AI as the thing that is going to make the world better.Changing this perception will be a big challenge for brands over the next few years,which is why we teamed up with those at the forefront of tackling it to share their knowledge.Attests Brand Growth Summit brought t

4、ogether industry experts from brands including Diageo,JCDecaux,The Clorox Company,and Butternut Box to discuss how theyre maintaining and growing consumer connection as they integrate AI into their businesses.In this playbook,we compile all of the wisdom shared at the event,giving you six actionable

5、 steps to guide your brand as we head into the future.Like everything we do at Attest,this playbook is designed to celebrate consumer understanding,and help make sure consumers stay at the heart of your business.Jeremy King Founder and CEO,AttestAttests 4 principles for AIPlaybook contributorsNathal

6、ie Nahai Persuasive tech and human behaviour expertJim Dores International Marketing Manager,JCDecauxEmma Pinto Senior Shopper Marketing Manager,The Clorox Company(Europe)Selene Riontino Insights Lead,Butternut BoxBenjamin Lickfett Global Head of Digital Innovation,DiageoGive consumers the ability t