Sojern：2019年拉丁美洲旅行广告报告(英文版)(19页).pdf

1、The 2019 Latin America Report on Travel Advertising State of the Industry Perspectives from Travel Marketers Around the World The 2019 Latin America Report on Travel Advertising2 To understand more about the state of the industry, Sojern surveyed over 600 travel marketers who lead marketing in 46 co

2、untries around the worldresulting in the most comprehensive research project of travel marketers ever completed, State of the Industry: The 2019 Report on Travel Advertising. Latin America is the fourth largest regional online market, behind Asia, Europe, and Africa.1 The increase of mobile phones a

3、nd tablets accounts for some of the growth in online traffic, as Latin Americans use mobile phones most frequently for browsing the internet.2 In 2018, 68% of the population across Latin America and the Caribbean was connected to a mobile network, and that number will increase to 74% by 2025, closin

4、g the gap on the developed market average (87%).3 Additionally, a wider variety of mobile plans are providing access to lower socioeconomic levels. The number of households across the region connected to the internet grew by 103% between 2010 and 2016. And there is still substantial room for growth.

5、4 This online growth has shifted the digital media landscape and changed the way travel marketers communicate with their audiences. Digital marketing is utilized now more than ever in Latin America, accounting for almost half of all travel marketing budgets (45%). Furthermore, 77% of Latin American

6、travel marketers plan on increasing their digital ad spend in 2019. In this regional report, we examine how Latin American travel marketers are allocating advertising budgets across channels, what they find most challenging, and technologies that may impact the future of marketing. The digital adver