1、 STUDY ON FLOWERS AND ORNAMENTAL PLANTS SECTOR IN VIETNAM Updated version 8 April 2024 1 TABLE OF CONTENTS FOREWORD.3 SUMMARY.5 PART 1:INTRODUCTION.6 1.1.Background.6 1.2.Objective.7 1.3.Research methodology.7 1.3.1.Data collection.7 1.3.2.Analysis method.8 PART 2:OVERVIEW OF FLOWERS AND ORNAMENTAL

2、PLANTS SECTOR IN VIET NAM.9 2.1.Overview of flowers and ornamental plants sector in Viet Nam.9 2.2.Trade.12 2.2.1.Import.12 2.2.2.Export.14 2.3.Market and consumer preferences.18 2.3.1.Market value.18 2.3.2.Consumer preferences.18 2.4.SWOT analysis.20 PART 3:VALUE CHAIN ANALYSIS OF FLOWERS AND ORNAM

3、ENTAL PLANTS IN 5 TARGETED REGIONS.22 3.1.Lam Dong.22 3.1.1.Key characteristics of major market segments.22 3.1.2.Value chain mapping.24 3.1.3.SWOT analysis.25 3.2.Ha Noi.25 3.2.1.Key characteristics of major market segments.25 3.2.2.Value chain mapping.27 3.2.3.SWOT analysis.28 3.3.Ho Chi Minh City

4、.29 3.3.1.Key characteristics of major market segments.29 3.3.2.Value chain mapping.31 3.3.3.SWOT analysis.32 3.4.Dong Thap.33 3.4.1.Key characteristics of major market segments.33 3.4.2.Value chain mapping.35 3.4.3.SWOT analysis.36 3.5.Son La.37 3.5.1.Key characteristics of major market segments.37

5、 3.5.2.Value chain mapping.39 3.5.3.SWOT analysis.40 PART 4:CONCLUSION AND RECOMMENDATIONS.42 4.1.Conclusion.42 4.2.Recommendation.44 References.47 2 LIST OF FIGURES Figure 1:The gross output of selected sector and sub-sectors at constant 2010 price and average growth rate in 2015 and 2021.9 Figure

6、2:Cut flowers production by types.11 Figure 3:Ornamental plants area in 2015 and 2021 by region.11 Figure 4:Ornamental plants area in 2021 by types.12 Figure 5:Vietnams import value of flowers and ornamental plants in the period 2016-2022.12 Figure 6:Structure of Vietnams flower and ornamental plant