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1、Amplify Your Communications To Level(BIG)12!Rachel EngOklahoma State UniversityLisa Pinamonti KressUniversity of KansasLiz RainwaterTexas Christian UniversityAMPLIFY YOUR COMMS TO LEVEL(BIG)12!Rachel Eng Oklahoma State University,Associate Director of Admissions CommunicationLisa Pinamonti Kress Uni

2、versity of Kansas,Assistant Vice Provost and Director of Undergraduate AdmissionsLiz Rainwater Texas Christian University,Director of Admission Marketing and CommunicationTOPICS1.Versioning/A-B Testing2.Increasing Conversions3.Event Communication Templates4.Optimizing Inbox5.Templating Down The Funn

3、el6.Project Management7.QR Codes Pros and Cons8.Rules-Based Drip Campaigns9.Slate Video10.Working with Campus Partners11.Dictionary for Checklist Completion12.Translation Codes for CTA1.VERSIONING/A-B TESTINGPro tips:Easy way to send even better emails to your audiences.Squeezing a few percentage po

4、ints of improvement makes a big difference.Confirm(or deny!)what we think we know our audience wants.Test and analyze your results.1.VERSIONING/A-B TESTINGUse Version 1 and Version 2 for anything within a message:PhotosSubject lineFull content of email1.VERSIONING/A-B TESTING Use test sampling when

5、scheduling.Consider mailing size and timing.Split testing causes delay.1.VERSIONING/A-B TESTINGGuess what performed better?A:How will you choose to earn your graduate degree?B:You choose how you earn your graduate degree.2.INCREASING CONVERSIONS Keep it simple.Determine your ultimate goal/priority.U

6、se HTML buttons to make your CTA extremely clear.2.INCREASING CONVERSIONS Single CTA button increases email clicks by 371%(WordStream).90%increase in click-through rate by using first-person phrasing(ContentVerve).3.EVENT COMMUNICATION TEMPLATES Create,schedule and send automated emails outside of D