1、vThe ultimate guide to retail pricing and promotions 212345Whats insideDrive conversions with price positioning A holistic approach to pricing and promotions The psychology behind price positioning EU compliance with the Price Indication DirectivePricing management:a painful setupStreamlining pricin

2、g and promotion workflowsPricing and promotions within the commerce journey Site-level pricing Item-level pricing Basket-level pricing Customer-level pricingBest practices for pricing and promotions success3For the majority of retailers,pricing and promotions strategies have historically been kept a

3、part.Combined with legacy software and disjointed data,creating a harmonized strategy across the two involves a huge amount of manual work,complicated workflows,and cross-team dependance.Thats why were excited to launch our Pricing Engine,a new solution thats set to transform your current pricing an

4、d promotion workflows,particularly when it comes to strikethrough pricing.Its important to clarify that the Pricing Engine is not a source of truth for your base price that remains with your PIM and ERP.Instead,the Pricing Engine consolidates your pricing and promotion workflows in one simple interf

5、ace,and acts as a source of truth for all your markdown and strikethrough pricing as well as all your other promotions.It serves as the connective tissue between the systems that generate and use customer,inventory,and session data,and makes markdown pricing easier to manage than ever before.Christo

6、ph GerberFounder&CEOA new way to manage pricing&promotionsIn this guide,well be looking at the ins and outs of price positioning,best practices for pricing and promotion success,and a deep dive into Talon.Ones Pricing Engine.1Drive conversions with effective price positioning5In many companies,strik