We Are Social：2024年全球数字概览报告（英文版）（561页）.pdf

1、THE ESSENTIAL GUIDE TO THE WORLDS CONNECTED BEHAVIOURSGLOBAL OVERVIEW REPORTDIGITAL 2024GWISTATISTAGSMA INTELLIGENCEDATA.AISIMILARWEBSEMRUSHOOKLASKAILOCOWISESOCIALINSIDERPPROKEPIOSPARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLESimon Kemp Chief AnalystDataReportalthat its never been eas

2、ier to create engaging and persuasive content including“fakes”.However,better connectivity also brings hope and opportunity.Its never been easier for people everywhere to access information,education,and community,while connected tech also empowers us with a wealth of tools and services that can act

3、ively improve lives.So,lets work together to ensure that digital is a force for good in 2024.I hope that the data youll find in this years reports helps you identify new opportunities to inform,educate,entertain,connect,and inspire,and that the year ahead will bring meaningful growth and digital suc

4、cess for us all.Meanwhile,despite ongoing economic challenges,data suggests that online marketing continued to thrive in 2023,with digital ad spend enjoying some impressive gains.However,the behavioural data suggest that peoples connected behaviours are evolving,so while search remains the top desti

5、nation for digital spend,marketers may want to broaden their definition of“search”to include social platforms and AI tools.Looking ahead,we may see the centre of online gravity shift in 2024.In particular,the growth of Indias connected population will have an even greater influence on global digital

6、 trends this year,with the countrys behaviours,interests,and passions already shaping many of the cultural datasets in this years findings.But the year ahead will likely see its share of challenges too.A series of high-stakes elections and rising geopolitical tension may create the ideal conditions