Brand Finance：2024年世界品牌500强报告（英文版）（86页）.pdf

1、The annual report on the worlds most valuable and strongest brands January 2024Global 500 2024 Brand Finance Global 500 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Forward 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Brand Value Ranking(USDm)22Brand Spotligh

2、t 32ADNOC 33Interview with Alexander Richmond Burnett,Chief Communications Officer,ADNOCBNP Paribas 36Interview with Elise Hermant,Head of Group Communications,BNP ParibasDeloitte 39Interview with Vimi Grewal-Carr,Global Chief Growth Officer,Deloitte Deutsche Telekom 42Interview with Ulrich Klenke,C

3、hief Brand Officer,Deutsche Telekometisalat by e&45Interview with Hatem Dowidar,GCEO,e&Infosys 50Interview with Sumit Virmani,CMO,InfosysInsights 53Why should I Value My Brand?54Interview with Mike Rocha,Chief Commercial Officer,Brand Finance How We Value the Brands in Our Annual Rankings 64Intervie

4、w with Thulith Perera,Head of Ranking Production,Brand FinanceSustainability The Driving Force behind Brand Value 68Interview with Robert Haigh,Strategy&Sustainability Director,Brand FinanceMethodology 72Our Services 78Our teams have experience across a wide range of disciplines from marketing and m

5、arket research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation S

6、tandards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every