VML：2024年提升品牌社交媒体策略的五大趋势 （英文版）（15页）.pdf

1、PA G EFive Trends To Sharpen Your Brands Social Media Strategy in 20241The only guarantee in social media is that everything will change.In 2023,the social media landscape experienced wide-spread change.Twitter became X.Meta launched its own conversational,text-focused app,Threads,which gained 100 m

2、illion users in less than a week.Platforms experimented with new monetization strategies,like charging for API access,account verification,ad-free experiences,and even security features like two-factor authentication.TikTok faced increased scrutiny as well as local and national attempts to ban the a

3、pp in the United States.Not only did the platforms change,but the way consumers used social media channels shifted.Last years next-big-platform BeReal waned in popularity,even among its early adopters in Gen Z.Instead,Gen Z bolstered growth for Pinterest.TikTok proved it wasnt just for“kids”Gen X jo

4、ined TikTok in droves,with AARP following close behind to target older users on the platform.The social media world stood still for the Roman Empire,Taylor Swift and the Barbie movie.Though we cannot predict exactly what 2024 will have in store,we can certainly make a few educated guesses based on r

5、ising trends.This report examines five key social media shifts for marketers to consider in planning for the year ahead:1.Stop Counting“Likes”Why using deeper engagement metrics to guide your social media strategy will be important in 2024.2.Embrace Dark Social Why closed social communities are an u

6、ntapped resource for brands to build deep connections.3.Ditch the Script Why brands should choose creators based on their unique creative approach.4.Centralizing Ownership Why you need a social media decision-maker in 2024.5.Actions Speak Louder Than Posts Why social media is a useful tool to expres