TikTok & Adjust：2023玩转SKAN4-iOS营销制胜指南（英文版）（38页）.pdf

1、Mastering SKAN 4EBOOKThe essentials for iOS successBonus!SKAN 5 sneak peekMastering SKAN 4:The essentials for iOS success2Part 3:Adjust iOS Solutions:Conversion Hub for SKAN 4 23Key use cases:Hyper Combat and Amazing Groceries 23 Mapping conversion values for SKAN 4 24Part 4:Adjust iOS Solutions:SKA

2、N 4 in Datascape 30Part 5:A sneak peek at SKAN 5 31What we know and what we hope to see 31Part 6:TikTok:SKAN 4 beta testing and performanceanalysis results 32Findings 32 Performance 34Actionable insights 35Conclusion 37ContentsIntroduction 3Part 1:SKAN 3 SKAN 44SKAN 4 major updates and features 4New

3、 feature 1:Three attribution windows 5New feature 2:Fine and coarse conversion values 6New feature 3:Campaign ID Source ID 7New feature 4:Conversion window locking with lockWindow 9New feature 5:Web-to-app attribution 12New feature 6:More flexibility with decreasing conversion values 13Making the sw

4、itch from SKAN 3 to SKAN 4 14Adjusts four steps for SKAN 4 15 TikToks steps for SKAN 4 16Part 2:Unlocking SKAN 4s strategic potential 18Becoming a SKAN 4 expert 18Mapping fine and coarse conversion values 19What about lockWindow?223 43Mastering SKAN 4:The essentials for iOS successSKAdNetwork(SKAN)4

5、 adoption is slowly but surely increasing and mobile marketers are as eager as ever to refine and master their iOS campaign measurement and optimization strategies.While App Tracking Transparency(ATT)opt-in rates are indeed increasing across the board,leveraging Apples privacy-centric framework for

6、attribution is essential for the full picture.We understand that this can be overwhelming or daunting,particularly for those whove only just got SKAN 3 under control,or who are putting together a conversion value strategy for the first time.With Googles Privacy Sandbox on Android right around the co